Consumer Products Pioneer, Innovator, and Brand Developer, Lisa Claycomb has been leading a Skin Care Revolution for the past two decades. As the founder and President of Genie Beauty, Lisa has created a series of groundbreaking products that have invigorated and reshaped the industry. To understand how Lisa became a skin care expert, we need to take a look at how she was inspired.

After graduating from Southern Methodist University with a BA and a concentration in Fine Arts, Lisa embarked on a successful career in product development within the Professional Beauty Industry. One day, while having a casual chat with her fifty-something-year-old mum, Lisa’s life and career took a whole new direction. Her mum asked her to create a product that could smooth away her fine lines and wrinkles. “Oh, and by the way, I need it to work for a party tonight,” she added half-jokingly. And that’s how Genie’s Instant Line Smoother came to be. Lisa went to work to develop a product that created an entirely new category in skin care—Instant Smoothers. With it’s initial appearance on QVC, it was a tremendous hit, selling out completely in just two minutes! That was just the beginning. Over the years, Genie’s Instant Line Smoother has gone on to sell over FIVE Million bottles across four continents and has turned into a 400 million dollar brand.

Now that Lisa has reached the age her mum was when they had their momentous conversation. She begun to see a tremendous need in the marketplace for a new approach to skin care. “With busy careers, active families, ageing parents, and outside interests, women today expect more from their beauty products. Time-consuming skin care regimes no longer fit in with our busy lives” according to Lisa.  So, with all this in mind, Lisa has again created a New Category of Skincare—Instant Skincare.  One that begins with an entire line of instant benefit- driven products using the most advanced technology, techniques and ingredients and ends with long-term benefits of repairing and transforming your skin.

No more waiting months, weeks or even days to see results—just minutes.  Genie Beauty is Instant Skincare, Instant Benefits!  

Welcome to Genie Beauty! Here’s a few words from Genie Brand Developer, Lisa Claycomb.

I believe in many things, firstly that all women are beautiful. I believe that the joy of laughter is far more important than the fear of wrinkles and that ageing can be a fantastic voyage rather than a dreaded journey. I believe you’ll come to love Genie Beauty Products as much as I loved creating them! I believe in creating products that make you look and feel younger instantly. And lastly, I believe in giving you results, not promises.

Warmest regards,


President, Genie Beauty Products.